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Wooing the Russians: how Spain and Italy are trying to lure back lost tourists

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With a weak rouble and difficult diplomatic relations, the number of Russian tourists in the two countries is down. But they have a plan to win them back

Like most tourists, Russians have historically come to southern Spain for sun, sea and a spot of sangria. But, crucially, their pockets have tended to be deeper, and their daily spending average of €165 (£120) is twice that of other holidaymakers.

Their absence, then, was keenly felt this summer, when, smarting from the falling rouble and fraught diplomatic relations with the European Union, the Russians were not coming. Or at least not in the numbers seen previously. Now the southern Spanish region of Andalucía is mounting a charm offensive to lure them back.

Related: Russians must get used to new way of life after rouble crash, says bank chief

Related: Russians vent frustration over rouble crisis: ‘the west is trying to hurt us’

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